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Christoffer Buraas

Creative strategy & content production for vacation rentals

Turn your vacation rental into content people send to their travel crew.

I create short-form videos that make price, capacity, location, and your property's best qualities instantly easy to understand — and even easier to share.

Get 2 Video ConceptsSee Documented Results

For cabins, seaside cottages, unique stays, and larger vacation properties.

Documented Response From a Travel Audience

The results below come from organic vacation-rental content published to a travel audience. My background runs wider than that — over the past three years as a creative strategist, I've also built ads for DTC brands that scaled to $500K+ in revenue.

Organic views on vacation-rental content
1.6M+Organic views on vacation-rental content
Views on the single best-performing video
800K+Views on the single best-performing video
Requests for the booking link
100+Requests for the booking link
In marketing and content
7+ yrsIn marketing and content

These results reflect past performance and are not a guarantee of future outcomes.

Proven Method That Adapts to Your Property

A vacation rental doesn't just compete on standard, location, and amenities. It also competes for attention before a guest even starts comparing alternatives.

I find what makes your specific property relevant to the right audience, and turn it into short-form content built for how people actually discover and share travel ideas.

What I look for in a property

  • Price per person
  • Room for the family or the friend group
  • Unique amenities
  • Nature & activities
  • Location
  • Occasions & seasons

Selected Case Studies

I don't just measure views. I look for signals that people are actually considering booking: requests for the link, shares, and friends being tagged in the comments.

Large Villa in Croatia

Challenge

The property had high capacity and strong visual appeal, but the total price could feel like a barrier before it was put in the right context.

Approach

The price was broken down per person, while capacity and the property's most compelling features were front-loaded early. The video was built around a scenario the audience could picture themselves in — and send straight to their travel group.

Result

  • 800,000+ organic views
  • 30+ direct inquiries
  • Organic reach across a travel audience

Documentation

Screenshot of analytics for the video about the property in Croatia
Analytics
Screenshot of the comment section under the video, showing viewers tagging friends
Comments

Villa in Ayia Napa

Challenge

The villa needed to feel relevant to Norwegian friend groups and more accessible than the total price might suggest.

Approach

The video led with the group-trip angle first, letting price-per-person and the villa's visual appeal reinforce why this particular friend group should travel there together.

Result

  • 260,000+ organic views
  • 22,000+ shares
  • 40+ direct inquiries

Documentation

Screenshot of analytics for the video about the villa in Ayia Napa
Analytics

Video Examples

Beyond the case studies above, I've produced short-form content for vacation rentals across several other destinations.

Vacation Rental in Protaras, Cyprus

Vacation Rental in Sarandë, Albania

Romantic Mountain Cabin

Villa in Split, Croatia

Vacation Rental in Split, Croatia

Why the format works

This Isn't a Typical Property Ad

A typical property ad shows rooms and amenities. Strategic short-form content sells the experience of the trip — which is why it lands before the guest starts comparing alternatives.

Typical property ad

  • Shows the property
  • Comes from the business
  • Waits for people to search
  • Feels like marketing

Strategic short-form content

  • Gets people to picture themselves on the trip
  • Comes from a person, not a business account
  • Creates demand before people search
  • Feels like a recommendation

Why Recommendations Beat Advertising

Nielsen, Trust in Advertising, 2021
88%trust recommendations from people they know more than any other channel.Nielsen, Trust in Advertising, 2021
Nosto / Stackla Report
79%say user-generated content influences purchase decisions — more than branded content.Nosto / Stackla Report
TINT / New Digital Age
#1Authentic user-generated content ranks as the most trusted content format — ahead of influencers and branded content.TINT / New Digital Age

A video that lands keeps working organically long after it's published — unlike paid advertising, which stops the moment the budget runs out. That's why I see this as an investment in content, not just a one-off delivery.

The Content Can Also Run as a Paid Ad

Beyond organic distribution, the videos can be set up as paid ads through my own account — often called whitelisting or partnership ads. Because the ad then appears as a recommendation from a person rather than a business account, it typically earns more trust than a standard ad from the business's own profile.

More Than a Typical Property Video

I don't just film rooms, views, and amenities. Before production, I figure out what will actually make your property interesting to the right audience.

That becomes a clear concept — with a hook, a script, a visual structure, and a call to action.

The Deliverable Can Include

  • Target-audience and listing analysis
  • Creative angles and concepts
  • Hooks and scripts
  • On-location filming
  • Editing and captioning
  • Vertical videos for TikTok, Reels, and Facebook
  • Clips for the owner's own channels
  • Publishing to my own audience, if agreed
  • Setup as a paid ad via whitelisting/partnership ads, if desired
  • A results report upon publishing
  • Raw footage and extended usage rights, if agreed

The final deliverable, publishing, and usage rights are specified in the proposal.

Two Delivery Models

On-Location Production

I travel to the property and handle everything from concept and hook to the finished video. Best when you want a complete setup built from the ground up.

Remote Production

If you already have good photos and video clips, I edit and structure them into finished content. Standard turnaround is seven days after I've received all the necessary material.

From Listing to Finished Content

  1. 01

    Analysis

    I assess the target audience, price, capacity, location, reviews, and the property's most sellable qualities.

  2. 02

    Concept & Script

    I develop angles, hooks, and scripts based on what will make the property relevant and shareable.

  3. 03

    Production

    The content is filmed on-site and produced in vertical format. It can also be filmed without me being physically present (see earlier case studies).

  4. 04

    Delivery & Distribution

    The videos are finalized with structure and captions. Publishing, variations, and reporting follow the agreement.

Portrait of Christoffer Buraas

Strategy and Production, in One Person

My name is Christoffer Buraas, and I work as a creative strategist and content producer.

I've worked in marketing and content for over 7 years, the last 3 of them as a creative strategist. In that time, I've developed concepts, hooks, scripts, and content for more than 50 brands — including DTC brands that have scaled to $500K+ in revenue.

The ads I've been behind have run on a combined ad spend of more than $10.5M, and several individual ads have each generated over $105,000 in sales revenue. I've also written more than 4,000 briefs for UGC creators.

I bring that experience to how I present vacation rentals — combining travel inspiration with strategic communication. I handle the entire creative process, from the first analysis and idea through filming, editing, and finished content.

As a creative strategist
3 yrsAs a creative strategist
In marketing and content overall
7+ yrsIn marketing and content overall
Combined ad spend on ads I've created
$10.5M+Combined ad spend on ads I've created
Briefs written for UGC creators
4,000+Briefs written for UGC creators

Tailored to Your Property and Production Needs

The scope depends on whether you already have usable raw material, how many properties are being featured, and whether production requires an on-site visit.

Once you've submitted your property link, I assess its content potential and recommend a specific deliverable at a fixed price. If you have several vacation rentals in the same area, they can be combined into a single, more cost-effective production round.

Get an Assessment & a Concrete Offer

Frequently Asked Questions

  • I primarily work with vacation rentals that have at least one clear quality that can be developed into a strong video concept — the location, the capacity, the architecture, the amenities, the price per person, or a specific occasion the property suits.

Send Me Your Property

Share the link to your vacation rental, and I'll assess its content potential. If it's a good fit, I'll send you two high-level video concepts as a starting point for a conversation.